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Meet Korly, our AI assistant (and where AI media buying goes next)

Korly is live in Adkorly. It reads your wallet, top-ups and ad accounts and answers in seconds. Plus a peek at where AI media buying goes next.

Meet Korly, the AI assistant inside Adkorly

Quick confession: I hate support chats.

You know the ones. A bubble pops up, says “Hi! How can I help?”, and then answers your actual question with a link to an FAQ you’ve already read. Twice.

So when we decided Adkorly needed a chat, we had one rule. If it can’t see your account, it doesn’t get the job.

Meet Korly.

Example chat: Korly answers how long the wallet will last, whether a top-up landed and which account spent the most
An example chat. Your numbers will be different. Hopefully bigger.

What Korly does

Korly is the AI assistant inside Adkorly. Bottom right corner of the app, “Ask Korly”. Ask a question in plain words, get an answer in seconds.

The difference from FAQ bots: Korly reads your own account. Not anyone else’s. Yours.

So you can ask things like:

  • “How much is left in my wallet, and how long will it last?”
  • “Did my top-up from Tuesday land?”
  • “Which of my ad accounts spent the most this week?”
  • “Is my new account request still open?”
  • “Why is my balance lower than yesterday?”

And you get your actual numbers back, not “please contact support”.

It also reads our blog. Ask “how many videos should I put in a test?” and Korly gives you the short answer and links the post that goes deeper. It’s basically me, with better response times.

What Korly won’t do

Korly is read-only. On purpose.

  • It can’t move money, top up or touch your ad accounts.
  • It won’t promise refunds or credits. It’s an assistant, not a car salesman.
  • It only sees your account. Ask about someone else’s and it politely plays dumb.

These rules live in our code, not in a prompt someone can sweet-talk. Trust me, we tried. It’s annoyingly principled.

When you want a human

Sometimes you just want a person. Fair.

Hit Talk to a human any time. We get pinged, one of us jumps in, and you see who joined (“Johannes from the Adkorly team joined.” Hi). When we’re done, we hand you back to Korly.

Our team is around Monday to Friday, 9 to 18 Tallinn time. Outside those hours Korly holds the fort and we pick it up the next working day.

Every chat is saved and read by our team. Partly so we can help, mostly so we can see where Korly gets it wrong and fix it.

Why we built our own

We looked at the usual chat widgets. They’re nice, they’re cheap, and their AI can answer “what are your opening hours” all day long.

What they can’t do is look at your wallet and say “€4,210 left, about 9 days at this week’s spend.” That’s the only question that matters at 23:00 on a Sunday when a campaign is finally working.

So we built Korly on Claude, Anthropic’s AI, and plugged it straight into the same data your dashboard uses.

The bigger picture: AI agents are coming for media buying

Here’s the part I’m actually excited about.

Korly answers questions. The next step is AI that does the work.

In June, Snap announced an MCP server so outside AI tools can plug into Snapchat ads. (MCP is the plug that lets AI assistants like Claude or ChatGPT use other software.) The other big platforms are heading the same way. Pretty soon a lot of media buyers will run campaigns by talking to an AI agent instead of clicking through five tabs of Ads Manager.

But an agent still needs the boring stuff:

  • an ad account that doesn’t get declined at 2am
  • money in that account
  • someone who knows which ads got rejected and why
  • one place to do all of it, across platforms

That’s exactly what Adkorly already handles. Ad accounts, one wallet in euros, and review data on tens of thousands of ads.

So here’s where we’re heading: Adkorly as the layer between your AI agent and the ad platforms.

Diagram: your AI agent connects to Adkorly (ad accounts, one wallet, review data, spend limits, a log of every action), which connects to Snapchat today and Moloco, TikTok and Google soon
Where we’re heading. Not live yet.

Picture telling your agent: “Get me two new Snapchat accounts, put €2,000 in them, upload these 40 videos and tell me tomorrow which ones got approved.” And it just does it. Through Adkorly.

With guardrails you set: a spending limit per agent, an approval step for anything big, and a log of every single thing it did. Because an AI with your money and no limits is how you end up as a cautionary tale on someone’s podcast.

Snapchat first, because that’s where we live today. Moloco, TikTok and Google are next on the list.

It’s not live yet. We’d rather ship it finished than ship it fast. But it’s coming, and Korly is the first brick.

Try Korly

Already on Adkorly? Korly is in your app. Bottom right. Ask it something hard.

Not on Adkorly yet? Signing up is free. Then ask Korly something hard.

What’s the first thing you’d ask an AI that can see your ad accounts? I’m building the list of what Korly learns next. Tell me.

Cheers,
Johannes

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