Tracking setup
TikTok Pixel and Events API: the setup guide for 2026
TikTok renamed its key events, moved to Events API 2.0 and now scores your match quality. Here's the Pixel plus Events API setup that works in…
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Tracking setup
Pixels, conversion APIs and postbacks, set up properly for every ad platform.
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Tracking setup
Pinterest Tag and Conversions API: the setup guide
Pinterest users plan purchases weeks ahead, so your tracking has to keep up. Here's the Pinterest Tag plus Conversions API setup, with the epik click ID…
Tracking setup
Meta Pixel and Conversions API: the 2026 setup guide
Meta's algorithm is brilliant at finding buyers, as long as it knows who bought. Here's the Pixel plus Conversions API setup that tells it, every time.
Tracking setup
LinkedIn Insight Tag and Conversions API: B2B tracking that actually matches
LinkedIn clicks are expensive, so every lead has to count. Here's how to set up the Insight Tag and Conversions API together, and send your CRM's…
Tracking setup
Google Ads conversion tracking in 2026: the tag, enhanced conversions and offline imports
Google Ads tracking changed a lot in 2026. New offline imports, one switch for enhanced conversions, and the old API path closed. Here's the setup that…
Tracking setup
Server-side tracking explained: pixels, conversion APIs and postbacks
Your pixel misses sales. Ad blockers, Safari and cookie banners make sure of it. Here's how server-side tracking fixes that, in plain words, with a setup…
Tracking setup
Snapchat Pixel and Conversions API: the setup that actually tracks
Snapchat's algorithm is only as smart as the conversions you send it. Most accounts send about half. Here's the Pixel plus Conversions API setup that counts…